On the Road to DAMASCUS
by Mack Blackwell

"Just about everybody in a small business is pretty much an
optimist, or they wouldn't have started it." |
Walter
M. Stewart II,
founder of Damascus Corporation
Walter
M. Stewart II always liked anything with wheels--especially cars.
Walter is a seasoned designer with love for his work, enthusiasm,
and a genius for combining simplicity, robustness and dependability
in mine-duty machinery and equipment. In 1980 he founded what would
later become the Damascus Corporation.
His is a story
of entrepreneurship and of finding and keeping a manufacturer's
niche in the U.S. coal mining industry. Through thick and thin,
Damascus Corporation today emerges a major builder of battery- and
diesel-powered, rubber-tired transporters for the movement of personnel
and supplies underground.
Now 53, Walter
Stewart was born and grew up in Fairmont, West Virginia, where he
graduated from East Fairmont High School. His eye and talent for
art and automobile styling became apparent at an early age. He would
later win the Fisher Body Craftsmanship Guild Award for automotive
design for five consecutive years, beginning in the eighth grade.
Walter's inspired,
advanced automobile styling entries in the General Motors-sponsored
competition brought him three state and two national awards. His
winning models are now displayed in his plant office, above his
much-used drafting table and accessories. Because of his unique
body-styling talent and creativity, he also won a Fisher scholarship
for his four years of study at Fairmont State College.
After
his junior year, his college days were interrupted by a 2-year stint
in the U.S. Navy, where he served as a boatswain's mate on the destroyer
USS Putnam. Following his discharge, Walter returned to Fairmont
State and graduated in 1969 with a bachelor's degree in Industrial
Arts.
Walter says,
"My hobby is old cars. My dad had a lot of interest in cars
and it rubbed off on me. He was a car dealer for 38 years and was
the first used car trader in Fairmont.
"He started
out with a gas station but soon tried to figure out ways to make
extra money. He began buying used cars from new car dealers, who
at that time did not promote the sale of used cars. He would fix
them up and sell them. And that's how he got in the business," recalls
Walter fondly.
"My father tried
a lot of different things. Some of his ventures didn't work, and
some of mine haven't either. In 1949, with his brother as a partner,
my dad bought a Chrysler-Dodge-Plymouth agency in Shinnston, West
Virginia, near Clarksburg, and had that for ten years. But he still
operated the gas station and used car lot.
"Among
other things he also ran a pawn shop, Stewart Oil Company, a one-truck
rural gas delivery business, and he invested in a housing development.
But, mostly, he was a dealer and stuck with that," adds Walter.
An
affable, down-to-earth and quiet man, Walter dresses modestly in
his role of chief executive in a highly reputable and successful
manufacturing company, and generally conveys the pleasing demeanor
of a mature boy-next-door.

In
1961, young Walter Stewart holds one of his top award-winning
car body styling design models. |
Listening to
him talk about his younger years and his father, now deceased,
one can understand Walter's interest in vehicles, his willingness
to pursue his own course, and his ability to recognize a coal mining
need and the business opportunity it offered.
"Several large
mines were located near Fairmont in the Northern coal fields, as
were production and service operations of some large mining machinery
companies like Joy and Galis. But through college I did auto body
repair and mechanic work on cars in the basement of Dad's gas station-two
at a time.
"I didn't
know much about mining machinery until I graduated and went to a
Job fair at the college. Galis had a recruiter there who showed
me what they did, and it looked pretty interesting. So I applied
for a job at several plants that made mining equipment and came
up with a job at Industrial Contracting.
"They built
rock dusters and, as a project engineer, I was assigned to that
department. I learned a lot about rockdusting and steel fabrication.
That was some great education," he thoughtfully recollects.
In 1971
Walter joined fast-growing S&S Corporation in Tazewell
County, Virginia. From then until 1977, he designed a series of
contemporary Sure-Flo rubber, rail and rubber/rail dusters and headed
research and development activities for this new S&S product
line.
He also conceived
and designed the Rail Rover line of battery-powered rail
personnel carriers and the Mine Rover-a three-wheel permissible
personnel transporter-for S&S and there nurtured his ardent
interest in moving people around safely underground.
Walter talks
of these years as "good ones in which I really grew up. But he left
to become secretary-treasurer of a start-up company called In-Pro,
situated near the Virginia town of Tazewell. The business relocated
to Damascus, Virginia, in 1978, a move destined to propel him toward
the biggest enterprise of all: launching his own company.
"The
world has to have coal. So it's going to be mined. High seams, low
seams, big company or little company, they will all still need equipment."
The In-Pro venture
was neither financially nor professionally satisfying. But without
realizing it, he was becoming one of a small band of classical American
mining machinery designers whose creations have advanced the art
and safety of coal mining to the highest levels in the industry's
history.
Walter says,
"This was my wood stove period. I sold a lot of wood stoves. I put
them in a pickup truck and sold them all the way from Baltimore
through West Virginia-anywhere I could go."
Two
years after In-Pro's move to Damascus, Walter decided it was time
to go on his own. He established Damascus Pneumatics Corp. in an
old bowling alley building on the edge of this small Southwest Virginia
town. His first products were Auger Jet rockdusters and hand-held
hydraulic coal drills, units requiring relatively modest inventory
carrying costs.
The Damascus
road was rocky, to say the least.
'Things were
really slow in '82, and I would take about any job that paid a dollar.
So when the opportunity came along, I took on the repair of garbage
trucks for the town. The two old trucks were breaking down all the
time, so I did some welding on them. Damascus Pneumatics was a one-man
business at this point and, while crawling in the back of those
stinking garbage trucks, I knew that things could only get better.
"During this
time I also tried the used car business in Damascus, he mentions.
Growth was slow,
but in 1985 Walter built the first of what would later become his
bread and butter specialty: battery-powered, low profile,
rubber-tired personnel transporters for underground coal mines.
He quickly discounts the notion that luck had played much of a part
in this business decision. Fascinated by "anything that had a wheel,"
Walter knew for many years that he would eventually design and build
his own vehicles. It was just a matter of where and when.

Sevemtoes
S & S Corporation sales literature, featuring new products
by Walter Stewart, reflect the expansive scope of his creative
design talent. |
Damascus entered
the market very inexpensively by rebuilding and modifying used golf
carts for use in underground coal mines. Then, in the late 80's,
the all new Mac-8 and Lil' Mac transporters were introduced.
These pacesetting carriers of personnel and supplies were a hit
with coal people from Pennsylvania to Alabama, and Walter was off
and running.
Cuteness
is not the hallmark of Walter's designs, despite his natural aptitude
for ultramodern, avant-garde styling. Then and now, reliability
and functionality drive his steady product development endeavors,
and the company introduces several new advanced or improved models
each year. He is currently working on two "new millennium" trans-porters-one
diesel-powered, the other battery-powered.
He talks of
employees' and customers' input in the new product design process.
"They work on and use this equipment every day and see things that
I don't. With any concept study or redesign, I always listen to
their ideas and suggestions. And it really pays off. In response
to the questions regarding who actually produces the working drawings
and specifications for a new design, Walter replies, "I do. I would
really rather do that than anything."
Growth of his
company and demand for his products continued until the bowling
alley building could no longer support sales. More production space
was the obvious and only answer.
Good
fortune came to the rescue, and a recently-built industrial building
and a large tract of land became available east of Abingdon, Virginia,
and between that town and Damascus. Through "creative financing,"
Walter acquired the property and moved his operations there in 1992.
The plant has been expanded twice since them, and additional space
is being added this year.

At
18, Walter was named West Virginia's finest car designer in
the Fisher Craftsman's Guild competition sponsored by the Fisher
Body Division of General Motors. |
He vows emphatically
that he is determined to mark the end of the Twentieth Century with
the best diesel-and battery-powered transporters of people and supplies
underground coal miners have ever owned. He's confident about the
future of coal.
Walter says
quite convincingly, "I am optimistic about the coal mining industry.
I wouldn't be here if I were not. I believe just about everybody
in a small business is pretty much an optimist, or they wouldn't
have started it.
"We've done
rather well over the last 15 years. I think the future looks
good, especially after we pass this current slow period and complete
our compliance with the latest diesel regulations for outby underground
transporters."On
the subject of diesel-powered Damascus transporters, he is quick
to observe, "Our challenge is to meet all regulations and still
keep the cost of our models down and economically affordable. Diesel
machines are the greatest thing in the world for those mines where
they can be used. With diesel power you can run in and out-just
drive them. And our engines burn so cleanly that health hazards
are no longer a necessary concern."
Back to coal,
Walter says he firmly believes, "The world has to have coal.
In this country, 56-percent of the electricity is produced from
burning coal, so it's going to be mined. High seams, low seams,
big company or little company, they will all still need equipment.
"I
can see the number of miners, the number of mines, and the number
of companies dropping, but even now they're producing more coal
than they ever did. That still takes machines to transport people
and supplies in and out, and it's not feasible for every mine to
lay miles and miles of track. They need rubber-tired carriers, and
that's our specialty, our niche."
His company's
name was officially changed to Damascus Corporation in 1995. Visitors
to Walter's office adjoining the plant will quickly note that it's
always occupied by two - Walter and Maxine, a German Shepherd who
instantly greets everyone entering despite a gentle admonition from
Walter to refrain. Maxine dozes, overflowing a stuffed chair, close
behind Walter's desk chair. "I've always had a dog at work. In 1980
I lost my Doberman. It was around Christmastime. I had been talking
about getting another dog and that, when I did, it was going to
be a German Shepherd. One evening about 5:30, I went up to the office
and found It full of people-and a 6-week-old German Shepherd. All
the employees had taken up a collection and bought this dog for
me. They had pizza and everything, and we had a big Christmas party
right there in the office.
"In
the past, I always left my dog at the shop as a sort of guard dog.
But Max was too young to be left there by herself, so I took her
home. I put her in a box in the bathroom, wound an alarm clock and
put it next to her so the ticking would keep her quiet, not noticing
the alarm was on. When it went off at 3:00 a.m., poor Max started
screaming. She ended up sleeping with my wife and me to calm down,
and she's been home with me every night since (not in the same bed).
"She's a
company dog and works a regular five-day week," he laughingly
adds.
|

"I
have long been impressed with Walter's uncanny ability to
reduce complicated problems to simple engineering solutions."
- David Clonch, S & S Manager, Crusher
Operations, 1970's (Left)
"I
have known Walter since 1971 and always admired his design
talent and skills and his determination to follow through
with all of his projects."
- Fred Adkins, S & S Manager, Electrical Engineer, 1970's
(Right)
|
Walter and his
wife, Kay, live in an attractive, contemporary home some 150 yards
behind the plant. Kay is a nurse practitioner who teaches in the
nursing program at East Tennessee State University in Johnson City
and works at the Mountain City Extended Hours Clinic in Mountain
City, Tennessee.
I've
known Walter Stewart for almost 30 years and have watched him develop
as a superb designer and fine businessman. And through it all he
has remained basically unchanged.
Youthful-looking
and pleasant, he is neither reclusive nor gregarious, somewhat shy,
yet dignified. His words are often few but, when they are spoken,
they carry the weight of good old common sense. In fact, he may
be one of the least known founders and owners in the mining machinery
manufacturing business.
With
his vision and wealth of ability, this tall and lean man is determined
to push the art of mine-duty machine design forward, and he will.
It
would be naive to believe otherwise.

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